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Posts Tagged ‘customers’

We Are All Unique - So Are Our Customers

May 17th, 2010 by Monique Castillo

I’ve always known the importance of respecting diversity, but never more so than as a newlywed. I like dark chocolate and my husband likes milk chocolate. I have an amiable personality and my husband is more analytical. At first, I would get my feelings hurt if he responded in an abrupt manner, but I’ve since learned to read his mood and adjust my reactions. I’ve realized that the key to good communication is taking time to recognize our differences and make the necessary spur-of-the-moment adjustments.

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Engaging Customers in a Networked World

February 8th, 2010 by Malcolm Carlaw

There’s a view of sales and customer service evolving in social networks that goes beyond selling or supporting the features and functions of products or services; it’s about engaging customers and giving them a voice. Back in the stone age, these communities were called users groups; now they’re called online communities. It turns out that engaging customers is good business and network technology is a perfect tool to get them engaged.

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