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Posts Tagged ‘marketing’

Engaging Customers in a Networked World

February 8th, 2010 by Malcolm Carlaw

There’s a view of sales and customer service evolving in social networks that goes beyond selling or supporting the features and functions of products or services; it’s about engaging customers and giving them a voice. Back in the stone age, these communities were called users groups; now they’re called online communities. It turns out that engaging customers is good business and network technology is a perfect tool to get them engaged.

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The Elusive, Morphing, Meandering Nature of “Value”

September 2nd, 2009 by Vasudha Deming

This is not the story of the man who started with a red paperclip and—through a series of barter exchanges—ended with a two-story house, although that’s the story that got me thinking about this blog post.

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