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Customer Service and Social Media Jodi Beuder

socialmedia customerservice Customer Service and Social MediaThe Link Between Social Media and Cus­tomer Service

Social net­works are the new bat­tle­ground for cus­tomer sat­is­fac­tion. As a result of sites like Face­book, LinkedIn, Twit­ter and Pin­ter­est, the cus­tomer expe­ri­ence is no longer isolated—it is com­mu­nal. Com­pa­nies now have to engage with the cus­tomer in the pub­lic eye. Impact Learn­ing Sys­tems has devel­oped an info­graphic to tell the story of this link; click to view it here.

Social Solu­tions

Com­pa­nies are now hir­ing social net­work­ing solu­tion man­agers for their cus­tomer ser­vice depart­ment; social net­work­ing isn't just for the mar­ket­ing depart­ment any­more! While mar­ket­ing depart­ments hire and put to work Com­mu­nity Man­agers to pro­mote com­pany news, prod­uct deals and launches, and set up mes­sag­ing to drive traf­fic to the com­pany web­site, cus­tomer ser­vice depart­ments are hir­ing Com­mu­nity Rep­re­sen­ta­tives to respond to social media inquiries, com­plaints, frequently-asked ques­tions, and any other incom­ing mes­sage from a cus­tomer that takes place through­out the social net­work­ing world.

Click Here to View the Impact Infographic…

And learn just how much impact social media has on cus­tomer ser­vice! Code is avail­able on the page—you can add the info­graphic to your site!

Jodi Beuder, Cus­tomer Expe­ri­ence Advo­cate at Impact Learn­ing Sys­tems, believes cus­tomer ser­vice exists not just out­side the com­pany, but inside, too.. “To me, cus­tomer suc­cess starts before any con­ver­sa­tion and ends long after. It begins with pos­i­tive brand­ing and mes­sag­ing, in order to get the cus­tomer to the door. Cus­tomer engage­ment is moti­vat­ing and edu­ca­tional, and trans­ac­tions are easy and user-friendly. Cus­tomer suc­cess ends with the cus­tomer return­ing to that expe­ri­ence again.” With over 20 years in Mar­ket­ing Exec­u­tive roles, Jodi has ded­i­cated her career to assist­ing com­pa­nies grow their brand pres­ence and sales, and most impor­tantly, their cus­tomer reten­tion and satisfaction.
27 Customer Service and Social Media
Jodi Beuder
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