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Feelings Can Be As Important as Key Facts

Suc­cess­ful sales­peo­ple know that key feel­ings are just as impor­tant as key facts. Tun­ing into cus­tomers’ atti­tudes and emo­tions gives valu­able insight into their moti­va­tions, desires, needs, and prob­lems. At the begin­ning of each sales call, dis­cern what key feel­ings are being con­veyed by the cus­tomer and then respond to them just as you would respond to key facts. This one sim­ple skill can have a major impact on your success.
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