Impact Learning Systems

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The Road to Customer Loyalty

The Road to Customer Loyalty

Cus­tomer sat­is­fac­tion has long been the pre­dom­i­nant mea­sure of a company’s suc­cess. While it’s impor­tant to sat­isfy the cus­tomers your busi­ness serves, per­haps the most impor­tant mea­sure of suc­cess for businesses—large and small—is cus­tomer loy­alty. It is cus­tomer loy­alty, derived from con­sis­tent efforts to deliver cus­tomer sat­is­fac­tion, which leads to an increase in sales, referrals, […]


Don't Keep Your Customers in the Dark: Add Value

As a cus­tomer, how do I know what I want… if I don’t know what’s pos­si­ble? It's as though I'm blind­folded. I was on a flight recently. We’d just been advised to turn off all elec­tronic devices so I had to close my Kin­dle and was forced to choose between quiet con­tem­pla­tion and read­ing the […]




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