Customer satisfaction has long been the predominant measure of a company’s success. While it’s important to satisfy the customers your business serves, perhaps the most important measure of success for businesses—large and small—is customer loyalty. It is customer loyalty, derived from consistent efforts to deliver customer satisfaction, which leads to an increase in sales, referrals, […]
As a customer, how do I know what I want… if I don’t know what’s possible? It's as though I'm blindfolded. I was on a flight recently. We’d just been advised to turn off all electronic devices so I had to close my Kindle and was forced to choose between quiet contemplation and reading the […]
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